Aubrey Hruby is a Co-Founder of Insider, the Africa Expert Network (AXN) and an advisor to investors and Fortune 500 companies doing business in Africa. She designs market entry strategies, sources opportunities and facilitates transactions. As a Senior Fellow at the Atlantic Council and Advisor to the Wharton Social Impact Initiative, she speaks regularly on African business issues. She writes regularly for the Financial Times and Newsweek. Aubrey is a term member of the Council on Foreign Relations, a board member of Invest Africa USA, Young Leader at the Milken Institute and the co-author of award-winning The Next Africa (Macmillan, 2015). On this episode you'll learn: What opportunity do African Corporate's have in accelerating internal innovation by partnering with local startups? How should entrepreneurs approach their PR strategy? How does the newly signed African free trade agreement help Africa's markets interoperate more efficiently?