A 20-year entrepreneur, speaker, & globally recognized growth strategist, Marissa’s lifetime legacy mission is to educate, equip, & empower 100 million entrepreneurs & leaders with the skillsets and mindsets they need to reach their greatest potential. As CEO of Successful Culture, Marissa helps CEOs master the 3 most critical aspects of business growth: leadership development, strategy formulation & execution, and organizational culture assessment & improvement. She also helps CEOs select and implement highly effective advisory boards using her patented SCALE™ Model, which is an essential strategy for any business looking to grow exponentially. She is a Chapter Chair for Women’s Presidents Organization (WPO), and is responsible for the facilitation and growth of groups of up to 20 women business owners with revenues ranging from $2 million to more than $150 million. Marissa is a Leadership Mindset columnist for Inc. Magazine, and is an instructor & strategy coach for Inc’s online entrepreneurship education program, Inc.Edu which leads start-up entrepreneurs through an intensive business growth curriculum. She is the author of “My Company ROCKS!” Eight Secrets to a Growth-Driven Culture That Keeps Employees Happy & Engaged,” which provides specific strategies on how to build a culture that fosters employee loyalty, engagement, and excitement. She is also the author of the #1 best-selling book on advisory boards, “Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards”. The book leads businesses owners through her SCALE™ Model to strategically select, compensate, associate, & leverage advisory boards for breakthrough growth. Marissa is also SmartCEO Magazine’s syndicated columnist, penning a column entitled “Get on Board” which advises business owners how to strategically build advisory boards to fuel organizational growth. Marissa’s 20-year entrepreneurial journey started in 1995 when she founded Information Experts, a strategic communications and education firm, in 1995, that served more than 15 federal agencies. She launched her firm as a solopreneur with a $35,000 contract, and led/grew the organization to approximately $15 million in revenue until she resigned in 2012. Under her leadership, Information Experts won more than 80 awards for creativity & leadership, was named to the Inc. 5000 List of America’s Fastest Growing Companies for 2009, 2010, and 2011, won the 2010 SmartCEO GovStar Industry Star Award, and was known as a trailblazer in establishing an extraordinary employee-centric culture that fully supported work-life integration and a core value of “responsible flexibility.” Marissa’s passion of mentoring other leaders motivated her to launch Successful Culture in June 2012. Through Successful Culture she applies her 20 years of experience to help leaders achieve their highest potential, build exceptional organizations to engage & inspire employees, and keep top-level talent. She was named as a 2009, 2010, and 2011 SmartCEO Smart 100 participant by SmartCEO Magazine, which recognizes the top 100 CEOs in the region, and was named as a 2008 BRAVO Award winner, which honors the region’s 25 most influential women CEOs. In 2011, she was one of the first honorees to be inducted into the SmartCEO Hall of Fame for outstanding and exemplary women’s leadership. She was named as one of Washington’s Top 100 Technology Titans for 2009 by Washingtonian Magazine and was a finalist for the Ernst & Young Entrepreneur of the Year Award. Marissa was also named as one of greater Washington’s “Women Who Mean Business” by the Washington Business Journal, which honors the region’s “most influential and powerful” women executives. Marissa holds a Master’s Degree in Human Resources Development & Organizational Development, is a credentialed coach certified by International Coach Federation (ICF), is certified in Instructional Systems Design, and is a Certified Mastermind Facilitator.
On This Episode You'll Learn:
What value should entrepreneurs expect from their boards?
How important is culture to a small startup?
What’s appropriate advisory board compensation?
What are the challenges of scaling culture?