Meet Marie Chevrier, CEO and founder of Sampler. Marie is a young entrepreneur originally from Montreal, Canada. She started her career in advertising at J. Walter Thompson in Toronto. From there, she had the chance to work at a venture capital firm in New York City. After a few years there, Marie came back to Toronto to merge her passion for marketing and technology. Marie started Sampler with a vision to transform the way consumer packaged good companies distribute promotional offers. Sampler is an offer management and analytics platform that helps brands and their agencies distribute product samples and coupons more effectively online. The Software as a Service platform helps marketers target consumers and measure the effectiveness of their campaign in a way that's revolutionizing traditional sampling strategies like in-store demos or experiential marketing. Sampler helps marketers integrate their strategies into their own re-marketing channels, gather deep insights about their potential consumers and continue the conversation with them past trial.
On This Episode You'll Learn:
What’s the best way for a startup selling to an Enterprise or SME client to get their first initial pilot programs?
Do companies typically use sampling as a lead generator to an upsell or are their goals brand awareness and word of mouth?
What is Sampler offering the Sampling industry that wasn’t available before?
Marie founded Sampler back in 2013, can she walk us through the evolution of Toronto’s tech scene since then?